Young Aussie doughnut queen's empire is now worth $10MILLION

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Kristy Bannister (pictured) and her husband Geoff have created a donut box empire worth $10million

Kristy Bannister (pictured) and her husband Geoff have created a donut box empire worth $10million

Kristy Bannister and her husband Geoff have created a donut box empire worth $10million, serving upwards of 4,500 boxes a week between Sydney and Melbourne.

The young entrepreneur’s left their jobs in 2015 to start Dr Dough Donuts, quickly discovering how much Aussies crave their sweet treats and unique gifting ideas.

Originally only available in Sydney the Bannister’s opened a Melbourne branch in March that now covers more than 1,000 suburbs across the country’s east coast, with plans to expand into Brisbane come October this year. 

‘We operate online only so we have some big plans for enhancing user experience and convenience in ordering and delivery,’ Kristy told FEMAIL.

‘We will be evolving the user experience to continually make it easy and enjoyable from the time someone visits the website to place an order to when it is made, delivered and enjoyed.

‘We also have some cool collabs coming up with people and brands that will mean new flavours, donut design and gift boxes.’

The secret to selling so many boxes in just seven short years, according to Kristy, is to listen to the customer. 

The secret to selling so many boxes in just seven short years, according to Kristy, is to listen to the customer

The secret to selling so many boxes in just seven short years, according to Kristy, is to listen to the customer

‘The customer will tell you what they want, sometimes in very subtle ways but the art is in paying attention, recognising and acting quickly,’ she said.

‘In our case it’s about understanding what people need to feel connected to one another, whether that’s by providing a new product or a better service experience.  

‘We keep moving from strength to strength because we’ve allowed our customers to dictate what we’ve become. We didn’t start off as a gift delivery company, but here we are using donuts as our medium to share happiness to hundreds of customers daily.’

Kristy Bannister (right) worked as a McDonald's burger flipper in Melbourne where she met her now-husband Geoff (left) before launching the huge doughnut empire Dr Dough Donuts

Kristy Bannister (right) worked as a McDonald’s burger flipper in Melbourne where she met her now-husband Geoff (left) before launching the huge doughnut empire Dr Dough Donuts

In a saturated market, the online gifting business' main point of difference is offering a delicious product with a same day delivery service across Sydney seven days a week

In a saturated market, the online gifting business’ main point of difference is offering a delicious product with a same day delivery service across Sydney seven days a week

Since 2015 the brand has grown to become a huge success turning over $10million in annual revenue and making 500 deliveries each day

Since 2015 the brand has grown to become a huge success turning over $10million in annual revenue and making 500 deliveries each day 

The couple worked together in a small ‘ghost kitchen’ in Sydney’s Potts Point when the company began, where the baked treats were only available to order on Uber Eats.

‘On the first day, we sold 300 doughnuts, which massively exceeded our expectations,’ she said. 

Then they migrated to their own doughnut cafe, but decided to keep the burgeoning doughnut gift business open on the side.

'In the early days, word-of-mouth travelled fast about our doughnuts because they're so sharable and picturesque,' she said

 ‘In the early days, word-of-mouth travelled fast about our doughnuts because they’re so sharable and picturesque,’ she said

Despite the market for doughnuts being saturated – with everyone from Doughnut King to Krispy Kreme and every local baker selling the treats – their ‘online gifting’ with same day delivery running seven days a week was the convenient point of difference for the business.

‘In the early days, word-of-mouth travelled fast about our doughnuts because they’re so sharable and picturesque,’ she said.

‘When a box of treats goes travelling through an office, everyone turns to see what they are.’ 

Today, they offer 10 different flavours and more than 20 box combinations. 

After waking up at 2am Mr and Mrs Bannister head to the Dr Dough lab to assist the bakers who prepare the doughnuts. 'We essentially run a 24/7 business; we like to keep our finger on the pulse,' she said

After waking up at 2am Mr and Mrs Bannister head to the Dr Dough lab to assist the bakers who prepare the doughnuts. ‘We essentially run a 24/7 business; we like to keep our finger on the pulse,’ she said

The workday continues until 5pm answering emails and completing other admin tasks, such as checking orders and assisting staff

The workday continues until 5pm answering emails and completing other admin tasks, such as checking orders and assisting staff

After waking up at 2am Mr and Mrs Bannister head to the Dr Dough lab to assist the bakers who prepare the doughnuts.

The workday continues until 5pm answering emails and completing other admin tasks, such as checking orders and assisting staff.

‘We essentially run a 24/7 business; we like to keep our finger on the pulse,’ she said.

When asked if she has any time for herself Mrs Bannister laughed and said:'I'd be lying if I said I did. I always make time for the most important things, like exercise and keeping my mind and body balanced'

When asked if she has any time for herself Mrs Bannister laughed and said: ‘I’d be lying if I said I did. I always make time for the most important things, like exercise and keeping my mind and body balanced’ 

When asked if she has any time for herself Mrs Bannister laughed and said: ‘I’d be lying if I said I did. I always make time for the most important things, like exercise and keeping my mind and body balanced’.

‘We make sure to do things like go to the local pub and unwind on days when we need a break.

‘But we love what we do and want to be involved in every aspect.’

Customers can shop by occasion or choose from the ‘classic donuts’ menu with all orders to be made directly via the Dr Dough Donuts website.

KRISTY BANNISTER’S FIVE TIPS TO SUCCESSES: 

1. Listen and learn from whatever business you are working in 

2. You can break in to a saturated market – but you need a point of difference 

3. You need to work hard and be hands on in all aspects of the business

4. You need to exercise, relax and take time for yourself – sometimes

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