The Prince of Wales sent royal fans into a frenzy after his official Twitter account, @KensingtonRoyal, released a new video related to the Earthshot Prize. The brief clip featured Prince William walking in a garden while using his mobile phone. The video then shows what the royal is doing with his phone – adding to a text messaging chat group the newly-announced 15 finalists of the upcoming Earthshot Prize 2022.
The Prince of Wales then shares in the fictitious chat a video of himself congratulating the nominees on having their projects chosen among thousands of other submissions.
Stirring the excitement of royal fans, William said in the clip: “Hello Earthshot Finalists for 2022. Great to have you on board, you are doing fantastic work and I’m really looking forward to Boston.”
The mention of the upcoming royal trip to the US and the quirky way to share the name of the finalists delighted many fans of the Prince.
Taking to Twitter, Sarah Delore (@sarah_delore) said: “Very clever and cute! So looking forward to Earthshot in Boston”.
Speaking about the video and the upcoming trip, social media user mrc (@brigantia__) wrote: “Oh I love this! And I’m SO EXCITED!”
Similarly, Kath Pandell (@kathrinepandell) said: “What a fun way to announce them! Looking forward to seeing them all presented at the Award Show!”
And NormallyMon (@Herontus) added: “Love it! To give all these innovators the global platform so rightly deserved. You and they are a beacon of light for our world, our children. Thank you so much”.
The Prince and Princess of Wales are due to travel to Boston on December 2 for the second award ceremony of the Earthshot Prize, taking place a little more than one year after A-listers and leading environmentalists gathered in London to announce the very first five winners of the Prize.
The Prize is a decade-long initiative launched in October 2020 by William which awards £1million to each of the five winners announced every year to help them grow and scale their projects aimed at solving some of Earth’s most pressing issues – including climate change and air pollution.
For the Prize, the Prince of Wales was inspired by US President John F. Kennedy’s Moonshot, which created new technology to put the man on the moon in the 1960s.
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This year’s finalists include a London-based firm – Notpla – making a biodegradable alternative to plastic packaging from seaweed and Co Durham company Low Carbon Material, which produces a carbon-negative alternative to aggregate to clean up concrete and cut greenhouse gas pollution in the construction industry.
Hutan, working in Malaysia to develop a more harmonious coexistence between people and local wildlife, is also among the 15 finalists.
Another finalist, from India, is the company Phool, which has found a way to turn the floral waste coated with poisonous pesticides thrown into the Ganges into sustainable vegan leather – Fleather.
Commenting more extensively on the new list of finalists, William said: “The innovators, leaders, and visionaries that make up our 2022 Earthshot finalists prove there are many reasons to be optimistic about the future of our planet.
“They are directing their time, energy, and talent towards bold solutions with the power to not only solve our planet’s greatest environmental challenges, but to create healthier, more prosperous, and more sustainable communities for generations to come.
“I am so excited to celebrate these 15 finalists and see the five winners of The Earthshot Prize announced in Boston – the hometown of President John F. Kennedy, who shared The Earthshot Prize’s belief that seemingly impossible goals are within reach if we only harness the limitless power of innovation, human ingenuity, and urgent optimism.”
Kate and Prince William have so far paid only two official visits to the US – first in 2011 and then in 2014.
The heir to the throne was meant to travel solo to New York in September to attend the The Earthshot Prize Innovation Summit, co-hosted by the Prize and Bloomberg Philanthropies.
However, the event took place during the royal mourning period that followed the funeral of Queen Elizabeth II.
The Prince of Wales, rather than travel across the pond, decided to send a pre-recorded video message to attendees, in which he also paid tribute to his late grandmother.
He said: “Protecting the environment was a cause close to my Grandmother’s heart, and I know she would have been delighted to hear about this event and the support you are all giving our Earthshot Finalists, the next generation of environmental pioneers.”