Mark Wright was joined by his wife Michelle Keegan as he showed off his new gym wear brand AYTEE7 in an Instagram snap he shared on Sunday.
The former TOWIE star, 35, has started up the new company that will cater to all shapes and sizes and the website is now up and running and ready to take orders.
In the photo, Michelle, 34, displayed her gym-honed physique as she posed in a khaki crop top and a matching pair of leggings.
Couple: Mark Wright was joined by his wife Michelle Keegan as he showed off matchig khaki looks from his new gym wear brand AYTEE7 in an Instagram snap he shared on Sunday
Styling her brunette locks into a ponytail, the actress also sported a pair of silver hoop earrings.
TV presenter Mark also sported a khaki T-shirt and matching shorts while he styled his hair into a quiff.
Mark shared further snaps of the brand on Friday where Michelle showed off her toned figure in a black sports bra and tight leggings as they posed together in one of the campaigns.
He trademarked the AYTEE7 brand – a nod to the year of his birth – in 2021 and Mark – who is worth around £9m – wants to sell fitness clobber that appeals to everyone and not just super-slim gym bunnies.
Sporty The former TOWIE star, 35, has started up the new company that will cater to all shapes and sizes and the website is now up and running and ready to take orders
And a source told MailOnline: ‘This is the opportunity to take his wealth to the next level. The gym clothes market is huge and Mark knows that.
‘A rich man is about to become a very rich man!’
His site tells would-be customers: ‘No bias, just fitness. AYTEE7 is an all encompassing approach to fitness that leaves no one behind.
‘No matter how you approach fitness AYTEE7 treats its fitness community without judgement.
‘This has formed the foundation of a brand that has an open invitation to those who want to revel in an active lifestyle together.’
Looking good: Mark shared further snaps of the brand on Friday where Michelle showed off her toned figure in a black sports bra and tight leggings
Customers are encouraged to share their email addresses for news of the launch date.
Hardworking Mark has raked in his fortune tackling every job going, from Hollywood TV presenter to football star.
His new clothes line will be a good fit for his popular Train Wright fitness website and app.
Mark applied to trademark the name AYTEE7 under the classification including clothing, sportswear, headwear, footwear, underwear, shirts, T-shirts, sweaters, trousers and waterproof clothing with the government’s Intellectual Property Office and the documents are now law.
That will prevent bootleggers cashing in on the brand.
Inclusive: He trademarked the AYTEE7 brand which a nod to the year of his birth in 2021 and Mark – who is worth around £9m – wants to sell fitness clobber that is appealing to everyone
In the new campaign shots Michelle looked ready for a workout in the sports bra which had a pretty criss-cross design at the back as she posed by a pool in a sunny location.
She showed off her tanned figure in the set and wore her brunette tresses swept up in a top knot while opting for a bronzed makeup look.
Meanwhile Mark showed off his hunky physique and muscly arms in a matching black T-shirt and sports shorts as he posed with a glowing Michelle.
As well as posing by the pool, for another shot they held hands as they took a walk next to some picturesque palm trees.
Back in lockdown during an interview with The Mirror, Mark said he still ‘can’t believe his luck’ to be married to the actress and praised her fitness levels.
‘Michelle is extremely fit and definitely stronger than me in a few areas – I’m not saying she can lift more weights, but she can do a plank longer, she’s better at squatting, and she’s got a cracking set of abs,’ Mark said.
‘I think every man and every woman can’t believe their luck when it comes to their partner, that’s why they married them, because they love them, so yeah, I am a very happy man.’
The presenter added: ‘Lockdown has allowed us to be in our home a lot more, we’ve been at home with our dogs and that is definitely a positive I’m taking out of lockdown.’
The couple have been together since late 2012 when they met on a holiday to Dubai.
Love: Back in lockdown during an interview with The Mirror, Mark said he still ‘can’t believe his luck’ to be married to the actress and praised her fitness levels