Land Rover becomes the most loved automotive brand in the UK

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Trending Google searches over the past 12 months included the “Land Rover Defender price UK 2021” which was up by over 5,000 percent, while “Prince Phillip Land Rover Design” was also up by over 4,000 percent.

Unsurprisingly, with their rich history of car development, it was the German companies BMW and Mercedes that dominated the top spot as the most popular brands across Europe.

BMW is the most popular, being preferred by nine of the countries the study analysed, but Mercedes follows close behind with six.

Commenting on the research Andy Roberts, E-commerce Director of Ebuyer, said: “Many of us have brands which we have a strong loyalty to.


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