Kylie Jenner files trademark documents to expand makeup line

3 mins read

[ad_1]

Kylie Jenner files trademark documents to expand makeup line to eyelash serum, tints, extension fibers and cosmetic preparations

She has a makeup, skin and swimwear line already.

And Kylie Jenner reportedly filed trademark paperwork for Kylash, according to TMZ.

The businesswoman is keen on adding cosmetic preparations, extension fibers, serums for eyelashes, tints, mascara and eye makeup remover to her line.

Striking: She has a makeup, skin and swimwear line already. And Kylie Jenner reportedly filed trademark paperwork for Kylash, according to TMZ

Striking: She has a makeup, skin and swimwear line already. And Kylie Jenner reportedly filed trademark paperwork for Kylash, according to TMZ

Kylie trademarked Kylash in 2018 for her fake eyelash line, which she still currently sells on her website.

Kylie launched her first lip kit in 2015. 

Eighteen months after the launch, Kylie Cosmetics earned $420 million in retail sales, according to Women’s Wear Daily.

Kylie released her first three items on November 30, 2015; they were the Dolce K, Candy K and True Brown K Lip Kits.

The latest: The businesswoman is keen on adding cosmetic preparations, extension fibers, serums for eyelashes, tints, mascara and eye makeup remover

The latest: The businesswoman is keen on adding cosmetic preparations, extension fibers, serums for eyelashes, tints, mascara and eye makeup remover

Products: Kylie trademarked Kylash in 2018 for her fake eyelash line, which she still currently sells on her website

Products: Kylie trademarked Kylash in 2018 for her fake eyelash line, which she still currently sells on her website

The $29 kits – which have a lip liner and a coordinating lipstick – sold out in under 30 seconds on kyliecosmetics.com; WWD reported that they only had 5,000 kits in each color – so 15,000 units total.

The February 2016 launch saw the product numbers increase to six products with a total of 500,000 units, as well as the Kylie Lip Kits officially becoming Kylie Cosmetics.

From there, Kylie expanded her company to eye shadows, liners, blush, lipstick, highlighters and eye brow powders.

Close up: Kylie trademarked Kylash in 2018 for her fake eyelash line, which she still currently sells on her website

Close up: Kylie trademarked Kylash in 2018 for her fake eyelash line, which she still currently sells on her website

Kylie launched Kylie Skin in May 2019 and her bikini brand Kylie Swim in September 2021.

The mother of two stars on the Hulu series The Kardashians with sisters Kim Kardashian, Khloe, Kourtney, Kendall Jenner and mom Kris Jenner.

On February 2, 2022 Kylie welcomed her second child – a baby boy – with partner Travis Scott.

They revealed his name as Wolf but later announced they changed it as they felt it did not fit him.

Kylie nor Travis has since said the child’s new name.

They are also parents to daughter Stormi, four. 

The businesswoman: Kylie launched Kylie Skin in May 2019 and her bikini brand Kylie Swim in September 2021

The businesswoman: Kylie launched Kylie Skin in May 2019 and her bikini brand Kylie Swim in September 2021

Currently: Kylie has had eyelashes since 2018

Currently: Kylie has had eyelashes since 2018

Advertisement

[ad_2]

Leave a Reply

Your email address will not be published.

Latest from Blog