Kmart is slammed for its Mother's Day 'Mummy and me' clothing range

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Kmart is slammed for its Mother’s Day ‘Mummy and me’ clothing range for due to ONE major faux pas – forcing the store to apologise

  • A Kmart shopper voiced her disapproval of the ‘Mini Me’ range on Facebook 
  • The woman claims the collection lacks options for both genders 
  • Ten matching pyjamas, jumpers and ponchos are available online and in store 
  • But only one option is available for mums and their sons – a raincoat 

A Kmart shopper has disapproved of the new ‘Mini Me’ range, claiming it lacks diversity.

Voicing her opinion on Facebook, the woman said there are few options for both genders as the collection only features one choice for mums and sons.

Nine of the ten pairings offer matching pyjamas, jumpers and ponchos for mums and daughters, but only a raincoat for mums and sons.

A Kmart shopper has shared her disapproval of the'Mini Me' range on Facebook

The woman said there are few options for both genders as the collection only features one choice for mums and sons and plenty for mums and daughters

A Kmart shopper has shared her disapproval of the ‘Mini Me’ range on Facebook. The woman said there are few options for both genders as the collection only features one choice for mums and sons

The only matching option available for mums and sons is a matching raincoat (pictured)

The shopper wrote: 'Why is there only one option for mums and boys with a raincoat? Really? What about some matching T-shirts for mums with boys?'

The only matching option available for mums and sons is a matching raincoat (pictured). The shopper wrote: ‘Why is there only one option for mums and boys with a raincoat? Really? What about some matching T-shirts for mums with boys?’

‘Why are all the Mini Me options for mothers and kids to be matching all based on women and girls?’ the customer wrote online. 

‘Why is there only one option for mums and boys with a raincoat?

‘Really? What about some matching T-shirts for mums with boys?’

The collection offer matching pyjamas, jumpers and ponchos for mums and daughters

This jumper dress retails for $20 for kids

The collection offer matching pyjamas, jumpers and ponchos for mums and daughters

The collection was likely promoted ahead of Mother's Day on Sunday, with prices ranging from $3 to $30

In the comments of the Facebook post, a Kmart representative apologised and said:'We're so sorry for any disappointment caused.'

The collection was likely promoted ahead of Mother’s Day on Sunday, with prices ranging from $3 to $30. In the comments of the Facebook post, a Kmart representative apologised and said: ‘We’re so sorry for any disappointment caused.’

Other options available for mums and daughters include activewear and casual tops, but no other choices are offered for boys. 

The collection was likely promoted ahead of Mother’s Day on Sunday, with prices ranging from $3 to $30. 

In the comments of the Facebook post, a Kmart representative apologised and said: ‘We’re so sorry for any disappointment caused.’

‘On page three of our catalogue there’s a great crewneck sweater options for mums and sons, and we’ve also shared your feedback with our team as we work to bring our customers more products they love.’ 

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