Hundreds of businesses compete against each other for a share of the market. However, with so many options, consumers have become spoiled with choices. If you want the consumers to pick you, you must outshine your competitors and give your audience something to cherish. There are different ways in which you can grow your business. In the current scenario, no tools are as powerful as video content.
Videos are a medium using which you can communicate with your audience. You can use videos to promote your business or to educate customers about a product or a service. Videos let you present the message how you want it to be communicated. Therefore, you must develop a video marketing strategy to capture your audience’s attention and boost your business. This guide will help you understand how to use video content to grow your business.
Why is Video Important?
When it comes to marketing, businesses must pivot to keep up with the audience’s pace. Currently, audiences are moving towards video content. Hence, all businesses need to incorporate videos in their marketing strategy. Also, with the rise of internet penetration and the number of smartphones, people have access to videos and spend hours consuming video content.
Here are a few things that make video content important. You must understand the importance of incorporating videos into your marketing strategy.
Video facilitates shareability
Videos are among the most popular content types across all social media channels. A few platforms, like YouTube, etc., are solely focused on videos. Also, there are a few new-age social media platforms like Instagram that are focussing on video content. Therefore, people can share videos on their feeds and via messages with their closed ones with a click.
Therefore, you should try curating relevant content for your audience. Also, you must have access to a video editor that can help you edit the videos. You should make your videos interesting and fun to watch so that the audience can engage for a long time and share your content. This can help you in increasing your brand awareness also.
Videos improve SEO
Searchability is crucial if you are new to the business world and trying to build your brand. The Google algorithm loves videos. It tends to rank the websites with videos above those that don’t have videos. You can create engaging videos to capture your audience’s information as soon as they interact with the video. Also, when the SEO of your business improves, you can generate better leads and boost conversions. Therefore, it is important to include videos in your marketing strategy.
Videos are ideal for mobile users
Most people use the internet, interact with different people, and engage with businesses via smartphones. Hence, businesses need to leverage this segment. According to a report by Statista, 77% of people use a mobile or a handheld device like a tab to watch videos. Videos are highly adaptable, as they can work on laptops and mobile devices. You can go with the best video editor to help you change the aspect ratio of the video.
Videos are resourceful
Whenever people are stuck in a situation or want to know something, their first instinct is to look for video solutions. Hence, it creates a huge opportunity for a business to answer these questions, improve its brand perception, and engage better with its audience.
You can use how-to and other informative videos to help viewers with common queries. You can also use live videos to answer your business’s questions in real-time.
Boosting Your Business with Videos
Now that you know why video is important, you should know how to use videos to accelerate the growth of your business. Create a video marketing strategy to help you best use your resources.
Here are different ways to improve your business’s performance with the help of videos.
Identify your target audience
The type of videos you create will depend on your target audience. Therefore, defining your target audience before creating videos for your business is important. There are hundreds of social media platforms out there. You need to identify the platform where you will find your target audience. For instance, if you create a tool that transcribes all the virtual meetings, you will have to reach out to B2B clients. In this case, LinkedIn will be your target platform.
Therefore, identify your buyer personas and focus on targeting them via relevant video content.
Create a team
Creating a video is not as easy as it sounds. You need someone to shoot the video and a resource to edit the footage. You might also need someone to share the video on multiple social media channels. Hence, before creating videos for your business, define a set of responsibilities and assign people for each role. Also, establish a chain of command so that there is no ambiguity.
Having a team will expedite the video creation process, and you will be able to create more videos without compromising on quality with the help of a dedicated team.
Decide on the budget
When you enter the world of video marketing, you will be fascinated by several ideas. You need to define your scope and filter the ideas based on how much you can afford to do. Therefore, having a budget is quite important.
Define a budget for video marketing and try procuring all the equipment and other important props you might need during video creation. Also, decide on a timeline based on which you can allocate the budget. With a proper timeline and allocation of budget, video marketing will become much more systematic and easier.
Select a platform
There are hundreds of social media platforms out there. Before you start working on the video, you should define the platform where you will be uploading the video. You must upload your video content on YouTube to target a mass audience. However, if you are targeting a niche and well-defined audience, you must choose a platform.
While the audience plays an important role in choosing a platform, there are other things too that you must consider. Some of these factors include the dimensions, sound and size limitations, your video marketing budget, the average view time, etc. Once you choose a platform, you must also integrate your efforts to promote the videos.
Identify important video metrics
When you work with videos, it is important to understand some key metrics of that video. The metrics are not limited to just understanding the performance of the video but also to take some corrective measures to make the video work. Once you define your video goals, you can easily track those goals using these metrics.
Most of the platforms today can showcase important metrics to the brands. However, if your chosen platform does not have that capability, you can use an external tool to gain insights about that video.
If you are new to the world of video marketing, every step that you take matters. Therefore, you should develop a strategy and define what you can do to boost business performance. Post that, execute all the steps so that the video turns out great. You need to figure out the kind of content that works for your audience before you spend thousands creating videos.