Home Entertainment How did Amazon grow so fast? By thinking outside the shipping box.

How did Amazon grow so fast? By thinking outside the shipping box.

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How this occurred is the subject of Brad Stone’s fascinating and deeply researched new book, “Amazon Unbound: Jeff Bezos and the Invention of a Global Empire.” Stone, a journalist with Bloomberg News, is no stranger to Amazon; his 2013 book, “The Everything Store,” controversially explored how Bezos, who founded the company in 1994, built his start-up bookstore into the dominant force in U.S. online retailing. By contrast, retailing plays an almost incidental role in “Amazon Unbound.” Center stage belongs to a far less visible enterprise, cloud computing, which generates the revenue to fuel Amazon’s supercharged expansion.

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