Holly Willoughby celebrates her Wylde Moon fragrance launch with Phillip Schofield and friends

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She proudly launched her up and coming lifestyle brand Wylde Moon back in September.

And five months later, founder Holly Willoughby has marked a milestone for her well-publicised project as she celebrated the launch of the brand’s first fragrance – The Wild – at The London Coliseum on Wednesday night. 

Holly, 41, and best friend Phillip Schofield 59, put on a united front by embracing and taking selfies, which comes amid a feud with Eammon Holmes. 

Exciting: Holly Willoughby looked chic for her Wylde Moon bash on Wednesday - as she and best friend Phillip Schofield put on a united front in the wake of Eamonn Holmes feud

Exciting: Holly Willoughby looked chic for her Wylde Moon bash on Wednesday – as she and best friend Phillip Schofield put on a united front in the wake of Eamonn Holmes feud

Phillip was branded ‘passive-aggressive’ by Eamonn, 62, who also claimed he has a habit of ‘snubbing people’ during a recent interview with the Daily Mail’s Weekend magazine.  

Eamonn also described the way he was axed from ITV morning TV as ‘sly’ and claimed that the channel made it look like he had decided to walk away. 

But the comments did not dampen the pair’s spirits, with Holly looking sensational as ever in a cream trouser suit. she stopped for a series of photographs at the West End Theatre. 

Support: Phillip, 59, looked thrilled to be supporting his best friend on her big night

Support: Phillip, 59, looked thrilled to be supporting his best friend on her big night 

Big moment: The 41-year-old has marked a milestone for her well-publicised project as she launched the brand's first fragrance

Big moment: The 41-year-old has marked a milestone for her well-publicised project as she launched the brand’s first fragrance

Uh oh! Phillip was branded'passive-aggressive' by Eamonn, 62, who also claimed he has a habit of'snubbing people' during a recent interview with the Daily Mail's Weekend magazine

Uh oh! Phillip was branded ‘passive-aggressive’ by Eamonn, 62, who also claimed he has a habit of ‘snubbing people’ during a recent interview with the Daily Mail’s Weekend magazine

Stopping a series of photographs at the West End Theatre, the This Morning star elevated her frame in polka dot heels and added a flick of colour with bright pink lipstick. 

Phillip was proud to document the occasion and support a beaming Holly, taking a selfie ahead of the anticipated launch. 

A whole slew of stars rallied round to support the TV presenter, including Emily Atack and her mother Kate Robbins, Jaime Winstone and Vanessa Feltz. 

Woman of the hour: Holly looked sensational in a cream trouser suit as she stopped for a series of photographs at the West End Theatre

Speech: She took the mic to address the crowd

Woman of the hour: The presenter looked sensational in a cream trouser suit as she stopped for a series of photographs at the West End Theatre

Glamorous: A whole slew of stars rallied round to support the TV presenter, including Emily Atack and her mother Kate Robbins

Glamorous: A whole slew of stars rallied round to support the TV presenter, including Emily Atack and her mother Kate Robbins

Earlier this month, the mother-of-three shared the exciting news that, to celebrate the release, she would be presenting the immersive, multi-sensory event taking place on Wednesday.

During the evening, Andy Bell will perform a reworked aria and duet created for the event, with leading cast members of La Bohéme and a 48-piece orchestra.

Speaking about the collaboration, she said: ‘I fell in love with the opera on my first ever visit over 13 years ago. I had no idea what to expect.

Excited: Jaime Winstone (above) and Vanessa Feltz (r) flashed wide smiles as they stood next to Holly

Friends: Vanessa wore a glitzy slit dress

Excited: Jaime Winstone (l) and Vanessa Feltz (r) flashed wide smiles as they stood next to Holly

Old friends: Kate Thornton didn't miss out on Holly's night

Old friends: Kate Thornton didn’t miss out on Holly’s night 

Highly-anticipated: Earlier this month, the mother-of-three shared the exciting news that, to celebrate the release, she would be presenting the immersive, multi-sensory event

Experience: During the evening, Andy Bell will perform a reworked aria and duet (pictured Tamzin Outhwaite)

Highly-anticipated: Earlier this month, the mother-of-three shared the exciting news that, to celebrate the release, she would be presenting the immersive, multi-sensory event

Speaking about the collaboration, she said:'I fell in love with the opera on my first ever visit over 13 years ago. I had no idea what to expect' (pictured with Natalie (l) and Nicole (r) Appleton)

Speaking about the collaboration, she said: ‘I fell in love with the opera on my first ever visit over 13 years ago. I had no idea what to expect’ (pictured with Natalie (l) and Nicole (r) Appleton)

Holly added: Andy Bell (pictured) was the only person for the job. Such an incredibly talented musician and opera lover - who better to curate and compose the music for the night'

Holly added: Andy Bell (pictured) was the only person for the job. Such an incredibly talented musician and opera lover – who better to curate and compose the music for the night’ 

Having fun: Lee Mack was among the stars who stopped for a photo opportunity with Holly

Having fun: Lee Mack was among the stars who stopped for a photo opportunity with Holly

‘What I learned is that it is for everyone, and for me when I come, life seems to switch off and I become immersed into a world that takes over all senses. Going to the ENO is similar to meditation for me. It’s the perfect place to reconnect.

‘I’m always mesmerised by the controlled freedom that opera has – powerful voices that helped me to reconnect with my inner voice and not be afraid to express it. Opera signifies that for me in life.

‘La bohème begins with the blowing out of a candle, just as WYLDE MOON was created with a candle – there’s synergy there that brought the whole idea together.

Siblings: Holly's sister Kelly looked stunning in a flowery dress

Siblings: Holly’s sister Kelly looked stunning in a flowery dress

Say cheese: Arielle Free looked stylish in a neon jumper and bomber jacket

Say cheese: Arielle Free looked stylish in a neon jumper and bomber jacket

‘Andy Bell was the only person for the job. Such an incredibly talented musician and opera lover – who better to curate and compose the music for the night.

‘To create a reworked aria and duet to sit alongside something that’s already perfect is not an easy task. I’m so excited for the world to hear the magic that Andy has created.’  

Andy added: ‘Bohemian culture is about pushing against the norm, breaking free of it. The push and pull between straight culture and bohemian culture is how I’m framing the music. 

‘Represented by the push and pull between amplified and live natural sound. I’ve established the music one way and the orchestra and singers will wrestle that from me – the push and pull and strengths between two approaches. 

‘But there’s an irony to it as well. It’s not bohemian versus straight, it’s two different takes on what bohemian means – For me, freedom and abandon is about amplified sound and how I use it, the freedom of using electronic instruments and all the amazing sounds you can make. 

‘But maybe for the orchestra and cast, it’s about a different kind of freedom, freedom from being in standard tempo, or a standard volume. Opera is very free in those ways and it makes rock music / conventional electronic music feel very constricted in that sense. So, to me they are the true bohemians.’     

Amazing: The fragrance retails at £42 and Holly previously promoted the product in a stunning photoshoot earlier this month

Amazing: The fragrance retails at £42 and Holly previously promoted the product in a stunning photoshoot earlier this month

The fragrance retails at £42 and Holly previously promoted the product in a stunning photoshoot earlier this month.   

Holly has described Wylde Moon as an online space to empower women, explore crystal energies and offer fashion and beauty tips. 

Explaining her hopes for her new website, Holly wrote for the launch: ‘I want WYLDE MOON to be a place where I can share the things that I love, the lessons that I’ve learnt, the things I see and instantly want to share with others.’

Fragrance: The product is a part of Holly's Wylde Moon lifestyle brand which she launched in September last year

Fragrance: The product is a part of Holly’s Wylde Moon lifestyle brand which she launched in September last year

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