The campaign features “Pint Block” films encouraging young men to intervene to stop a friend drinking before they drive.
The films show friends using inventive and surreal ways to step in, with the message that a ‘mate doesn’t let a mate drink drive’.
Liz Brooker MBE, Chair of Road Safety Great Britain, said: “Road Safety Great Britain fully supports the THINK! Pint Block campaign. Someone who gets in their car after drinking is a risk to themselves, and all others on the road, including their friends.
“This campaign highlights the role everyone has to play in reducing the number of people who drive, using the power of friendship to encourage safer driving and the need to protect those we care about.”